Our Story
Founded by Wisconsin native Cassandra Thurswell at the age of 25,Kitsch is a global beauty powerhouse built on positivity and purehard work. The brand supports its growing community with easy,elevated beauty solutions that are totally reliable, truly special, andmade as sustainably as possible. Beginning in 2010 with a businessplan no longer than a paragraph, Kitsch now supplies a full range ofbeauty favorites in over 20,000 retail locations worldwide. Aprominent entrepreneur featured in Forbes and Inc., Cassandracontinues to create elevated, sustainable beauty solutions for everymoment of the day.
